- sleeper effect
- /'sli:pər ɪˌfekt/ nounan effect shown where a message becomes more persuasive over a period of time
Marketing dictionary in english. 2015.
sleeper effect
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Sleeper effect — The sleeper effect is a psychological phenomenon whereby a highly persuasive message, paired with a discounting cue, causes an individual to be more persuaded by the message (rather than less persuaded) over time.When people are normally exposed… … Wikipedia
Эффект спящего (sleeper effect) — Э. с. в области формирования убеждений называют отсроченное усиление воздействия убеждающего сообщения. Это происходит в ситуации, когда сообщение поначалу не обнаруживает убеждающих эффектов, однако впоследствии, по прошествии определенного… … Психологическая энциклопедия
Sleeper (Buffy episode) — Infobox Television episode Title=Sleeper Series=Buffy the Vampire Slayer Season=7 Episode=8 Airdate=November 19 2002 Production=7ABB08 Writer=David Fury and Jane Espenson Director=Alan J. Levi Guests=Anthony Stewart Head (Rupert Giles) Robinne… … Wikipedia
Exposure effect — The Exposure Effect (also known as the Mere Exposure Effect) is a psychological phenomenon well known to advertisers: people express undue liking for things merely because they are familiar with them. This effect has been nicknamed the… … Wikipedia
Blanket sleeper — The blanket sleeper (also known by many other synonyms and trade names) is a type of especially warm sleeping garment worn primarily during the winter in the United States and Canada. The garment is worn especially by infants and young… … Wikipedia
Attitude (psychology) — Attitude is a hypothetical construct that represents an individual s like or dislike for an item. Attitudes are positive, negative or neutral views of an attitude object : i.e. a person, behaviour or event. People can also be ambivalent towards a … Wikipedia
Yale-Ansatz zur Einstellungsänderung — Der „Yale Ansatz zur Einstellungsänderung“ (Original: Yale Attitude Change Approach) beschreibt, wie Persuasive Kommunikation die Einstellungen von Menschen ändern kann. Er wurde in den 1950er Jahren an der Yale University von einer… … Deutsch Wikipedia
Yale-Studien — In den Yale Studien untersuchte eine Forschergruppe um den Psychologen Carl I. Hovland in etwa 50 Laborexperimenten die Wirkungen von Massenmedien auf die persönlichen Einstellungen von Menschen. Inhaltsverzeichnis 1 Ziel der Studien 2 Merkmale… … Deutsch Wikipedia
List of effects — This is a list of names for observable phenonema that contain the word effect, amplified by reference(s) to their respective fields of study. #*3D audio effect (audio effects)A*Accelerator effect (economics) *Accordion effect (physics) (waves)… … Wikipedia
Propaganda — This article is about the form of communication. For other uses, see Propaganda (disambiguation). French Military Propaganda postcard showing a caricature of Kaiser Wilhelm II biting the world (c. 1915) … Wikipedia
